Think Act: Industry Report – “All muscle and no fat”

erschienen in: Think Act

The Dow Jones Sustainability Indexes are the conscience of the investment industry. Companies identified as “supersector leaders” not only receive the blessing of critical customers, they will also be among the favored billion-euro funds that focus on ethical conduct. As a result, sustainability has become a firm part of the marketing strategy of global companies. This used to apply especially to manufacturers of consumer goods—until now, at least.

Now, high-end service providers might want to rethink the situation. At least, that’s what marketing guru Philip Kotler is urging. In a meeting with think:act, he recommends that service companies change their way of thinking because what they really do is deliver trust.

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